How Frequently Should You Send Your B2B Newsletters?

One very important factor in email marketing that gets downplayed a lot is the frequency of sending newsletters. Many newcomers to email marketing make the mistake of not finding the optimal time interval between two consecutive newsletters. This, of course, is the wrong way of doing things. Here are three simple ways to help you determine the right email sending frequency for your business leads or subscribers.

• Follow a general rule of thumb. Many email marketing experts suggest that consistently sending a new newsletter every two weeks or every month is a good practice. Although this may work in many cases, the problem with this method is its lack of flexibility; what works for US business leads may not work for others elsewhere. A more practical way to do this is to set your own sending frequency based on experience or observation.

• Ask your subscribers. A lot of times, your subscribers can be the best source of insights about your email marketing. At the opt-in or sign-up phase, you may want to directly ask your prospects to indicate the frequency at which he or she would like to receive emails from you. For contacts acquired through a business leads provider, this information should already be included in the package.

• Let your content decide. Sometimes, there arises the need to break a consistent email sending schedule due to something urgent or important. For example, your monthly schedule might be disrupted by the need to report current developments which you think will arouse your subscribers’ interest. An important lesson in email scheduling is to expect the unexpected and prepare accordingly.

Regularly-sent newsletters can be a great source for business leads. You should decide how frequently to send marketing emails before you begin your campaign. A backup plan or schedule should also be put in place to handle urgent emails that disrupt your schedule. The point here is to avoid as much inconsistency as possible.

The Best Partner When Emailing CEOs

Probably one of the most challenging tasks that any business-to-business marketing project faces is profiling prospective chief executive officers (CEOs) to be included in their mailing list. The main reasons for this difficulty are the demographic considerations that marketers have to take into account before launching a campaign. That is why before deciding which mailing list service company to acquire the needed data from, it’s extremely important to factor in the scope and breadth of the lists provided by these companies.

It’s definitely a good practice to get the decision of which list vendor to consult right the first time. As in any other business decision, second chances are often considered a luxury. Switching from one mailing list service company to another can be quite taxing in terms of time and other resources. This is especially true in the case where your contact database has grown so large that it would almost be impractical to find another list provider. But if your current list vendor is not delivering the results you expect, then there’s no point staying with them.

So, in order to find the best possible mailing list service company the first time around, it’s probably worthwhile to reexamine the core of your marketing strategy. Although relatively specific, the term CEO is still a broad category. Demographically, this term needs further qualification. For example, a popular approach to this issue is to start with a country, then go by state or province, then by city to find which option offers the greatest number of companies. This gives you some specifics to work with.

After you’ve answered the above question, it’s now time to see what a mailing list service company has to offer and compare it with what you need. This process can be daunting at some point, but it helps to recognize that there’s no such thing as a perfect service provider nor is there any one list seller that works best for all. Another thing to consider when choosing a list vendor is how adaptive they will be in the future as your needs change.

Tips and Ideas for Newsletters in Malaysia

Although becoming a bit clichéd nowadays, the idea that “content is king” still remains and will continue to be true. Nowhere is this more applicable than in email newsletter writing, especially if your audience is as dynamic and receptive as those in Malaysia. In order to make optimal use of your Malaysia mailing list, here are a few tips and ideas to develop and maintain a steady supply of newsletter content.

Be organized. You need to have a place to store your content ideas when they occur to you. Sometimes, the best content ideas arrive in the most inappropriate times, e.g., when you’re not working, in the shower, in the car, etc. In order to capture these eureka moments for later use, you have to write them down and keep them where you can easily find them when you put together a newsletter for your mailing list contacts.

Follow your email contacts. This is where you make use of information from your email campaign such as click-through rates to allow you to determine what your mailing list contacts are doing with your newsletters. You can also follow your readers when they’re visiting your website by identifying which pages they frequently go to or spend the most time on. These are great sources of timely and relevant content ideas.

Collaborate. This tip has the tendency to be overlooked due to the amount of work that needs to be done to successfully carry it out. But the rewards of collaborating with other businesses and individuals to gain fresh insights for your newsletter will more than outweigh the costs. This also includes working closely with a good email marketing consultant and a mailing list company along with local Malaysia-based organizations and resources.

These are some of the tips that can take your email newsletter content to a whole new level. Your readers in Malaysia should get the feeling that you are someone they can rely on to deliver quality content not just someone who sends them ads and promotion.

Tips for Writing IT-friendly Email Content

If you’re always sending emails which are all about offers and promotions, then you’re bound to lose a great deal of your subscribers throughout your campaign. It’s considered extremely bad practice to make your email content totally sales-oriented. But what other things can you write about in your email? Here are a few email content ideas to help you get the most out of your sales lists.

Before you write a single word on your next email, pay attention to the voice you’re using. Tone and diction are as critical as the message itself. If you’re having trouble with keeping an appropriate voice, write your email as if you were engaged in a friendly conversation with the people in your IT sales lists.

Among the things you can write about are updates on related events. For example, you can inform your IT subscribers about new blogs or articles on your site. You may also want to invite your contacts to some social event your organization is hosting. It’s also wonderful to send greetings to your recipients if your sales lists service company includes such information.

Other good content ideas would be information about external resources and materials that your organization does not offer. You might want to tell subscribers about a great book or publication you came across. It’s also good practice to let your subscribers know about webpages, videos, news articles, eBooks, and other online resources that you think might interest them.

So there you have it, some simple email content tips to enable you to veer away from the usual sales route you take. Keep in mind that email marketing is not just about getting your brand in front of your customers or prospects. It’s about building good relationships with them as well.

The Unique Challenges of Building US Business Lists

Over the years, professionals who are heavily into business-to-business marketing, or B2B marketing, have found the marketing and sales landscape, particularly in the US, to have significantly changed. Companies that normally market within this avenue are now becoming increasingly aware of the new and unique challenges facing their campaigns, particularly in generating marketing or sales leads. But these can be overcome with responsive strategies and with a reliable B2B list company lending a hand.

One of the major issues that B2B campaigns have to tackle nowadays is the increasing level of difficulty of getting quality leads. More and more B2B marketers have found their B2B lead generation methods no longer work as effectively as they used to. These observations can be attributed to many factors, one which is the equality of resources they work with. For example, a company which is looking to build business relationships with the aid of a US B2B list needs its campaign planners to carefully examine the reliability of such a database. A top quality B2B list company always vouches for data integrity and relevance of the material they provide.

An issue which is closely linked to the first one pointed out is the clear lack of lead quantity available. Although there’s a temptation to assume outright that finding a B2B list company which offers a more comprehensive database means a higher number of leads, this is only a wild stretch of imagination. Contacts by themselves are not leads until they are qualified. But of course, it’s still better to work with a US B2B list provide that sells bulked-up databases since it would give you a broader base to begin working with.

With the many challenges they face, B2B marketers can truly benefit from a real understanding of not only their target segment but as well as the B2B list company they work with. A contact list, after all, is one of the places where business leads start from.

Business Lists – List Quality via your Provider

Knowing who to target is part of what you should always know before executing your marketing campaign. If you’re an IT company, then who you want to be speaking to would be IT directors and IT managers. If you’re a supplier of office supplies and other necessities, then your best chances when it comes to closing a sale are with speaking to purchasing managers. When you need to speak with people such as these types of decision makers, or maybe even those C-Level executives, then a business list can help you out.

On the topic of business lists, buying just any regular old business list is not the path to take. For all you know, what you could be buying may be an old list filled with unusable leads. And when it comes to a purchase like this which costs a significantly large amount of money, you really don’t want to be buying anything that you can’t benefit from. So when it comes to buying lists, the first thing to consider is the list provider. After all, your provider and their staff are the people who generate the leads and create the lists, it is only natural that the quality of the products you bought from them rests solely on their efforts in how they generated the leads. So when you buy a business list, always consider who you are buying from. Do a some research and get a feel around the market, get a second opinion, or even go online to look for some professional advice. It all works out in the end, especially when you want to make sure you are picking the right list provider to make your purchase from.

So, want to meet get lists of C-Level executives? Want to buy mailing lists of excellent quality? Then make sure you have the right provider for the job!

Brand New Singaporean Companies can Make Use of B2B Lists for Making Sales

Within a market like Singapore, newer business are emerging as time moves forward. For those that have already become big names in their respective industries, gaining clients may not be as hard as it seems because of their reputation. But for companies that have just opened and want to sell what products and services they are offering, the challenge begins. For Singaporean B2B companies such as these, the primary target people to be speaking to in regards to these things would be C-Level executives that hold the decision making powers within their respective companies.

Business contacts are important to have at a point in time like this, especially for relatively new companies. Through the use of a business to business list, many of these recently-emerged businesses can find viable business partners, or even sales-ready prospects. The thing to remember is that although lists can be bought, the list provider who you make the purchase from also has a chance of affecting any campaign you execute when you make use of their lists to try and close sales. List and database providers should be able to generate targeted business lists and provide data verification services, especially when it comes to updating their lists and databases to make sure that all leads stay fresh and the entirety of what is held in their database clean.

Back on to targeting C-Level executives, buying a targeted list could very well prove useful for when you want to specifically target these high-ranking company officials. After all, they are the ones who make company-wide decisions, although it is the CEO that speaks to the board of directors in regards of the course of action to be taken. Nonetheless, a good list of business contacts should help new companies get around and close sales. All they will need aside from the list is a decent provider, and of course, a solid marketing strategy.

How to Make Direct Mail Marketing Costs Even Cheaper

Direct mail marketing is widely known as one of the cheapest methods to get the word across about a business’ product and service offerings. Still, one cannot escape the fact that there are some business owners that tend to spend more on what they have bargained for when running this type of marketing campaign. For one reason, these business owners were incapable of targeting their leads precisely therefore the resulting outcome would have to be for them to expect too much in return from their campaign when in fact it is not likely to happen.

In order for the direct mail marketing campaign to become more of a cheap expenditure instead of making business owners bleed out money, the purchase of direct mailing lists is deemed as an absolute necessity. These mailing lists hold valuable information about a particular market that will enable businesses to precisely target these possible clients and consumers with near perfect aim. These types of lists can also be called targeted lists, and by doing so a business can receive more deals from leads as they are able to point their direct mail marketing campaign in the right direction. The resulting product of the campaign is for it to become more cost efficient as there are only little, even no mistakes that can occur for the said campaign.

Direct mailing lists and targeted lists can be used to advantage of any business to increase sales, lessen the blow on their expenses by allowing them to make back what they lost and can lead to even further success as the campaign goes on.