Software companies face a unique challenge in terms of marketing. Even with software sales on the rise and more companies transitioning into the digital age, there is still a lot of fierce competition out in the market. This makes gaining the needed visibility and increasing brand awareness even more of an obstacle for software firms. In order to generate the needed B2B leads, they may need to start incorporating new marketing tactics. Here are a few helpful tips for software marketing that you may be interested in learning.
Gamification – There’s a lot of buzz going on about this, and there are plenty of ways to do this in B2B marketing. One way is through implementing a point system. For example, with every sale you make, your customers get a certain number of points proportional to how big the sale was. In return, once they accumulate a certain number, you can allow them to redeem their gained points. You may want to offer more of your software, a new product you’re working on, or anything that suits your fancy as a reward for your clients. Another is through setting-up a referral program. This one can net you a lot of B2B leads when played right. Let us assume that you give your clients one-hundred bucks worth of credits to spend on buying your software. This can be used to purchase software you already have, or to get a discount on higher priced items. Then, you add-on a system in which for every referral they make that is converted into a client, or makes a successful purchase from you, they get an additional amount which they can add to their existing credit balance. This way, you’ll be able to bring in a lot of B2B leads and generate more brand awareness as more and more prospects get referred to your software company. There are a lot of others to perform gamification, though that should be up to you to decide.
Email marketing – If you’re a software firm, then perhaps you are no stranger to email marketing. However, you are going to need an email marketing list if you’re going to run this type of campaign. That being said, you can always purchase an email list from a list provider. However, with gamification as part of your scheme, you can generate your own email list through a referral program. With every business contact that signs-up on your website, you can get more emails into your business database and therefore have more emails to use for your email marketing needs. However, still, gamification and what you do with it can only bring in so many B2B leads and soon enough, you may resort to buying lists yet again. That is why as soon as possible, it is always good to start hunting for a reputable list seller. Since most list providers and sellers are marketing firms themselves, they also make for very good consultants in regards to running a successful and effective email marketing campaign. So if you’re planning this type of campaign for your software company, then start with getting an email marketing list, and looking for a reputable mailing list service provider.
Given that there still is B2B telemarketing, social media marketing, and other forms of marketing for you to make use of, there are a number of ways your software firm can generate B2B leads and gain that much needed visibility. Try out gamification and email marketing and see how they work for you, and don’t hesitate to consult with professionals. Make use of this advice and see how your campaign plays out.
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