A Few Helpful Tips for your Telemarketing Campaigns

When planning to use telemarketing as a way to do lead generation and increase your clientele, you may have already prepared for it beforehand. You may have already bought a telemarketing list, a list of C-level executives, or any other list that meets your needs. Given that you’ve found yourself a good list provider, then things could go very well for your firm. So, here are a few tips for you and running your telemarketing campaign.

• What to do with cold calling – Many people and marketers think that cold calling is merely used for sales activities. However, this is a misconception. Cold calling can be used for a whole lot more than just making a sale, for instance, for lead generation through different approaches. Generating B2B leads from a cold call is one of the best methods to go with for it is known to get the best results out of prospects. The thing with cold calling and turning it into a medium for selling is that you risk driving away your prospects. What would you expect if a telemarketer suddenly ringed you and he/she starts dropping ballpark figures? I’m sure you would feel pretty much detached from the conversation because you find out that the other person on the line is pushing for a sale. So, when using cold calling, it is important to remember that it is not always done for the purpose of getting immediate sales. Keep this tip in mind, especially when you’re dealing with C-level executives.

• When to go for sales – Going for sales during the cold call isn’t really recommended, however there can be an exception when the prospect is very interested and sounds like he/she is willing to hear and learn more. Although, you should never force for a sales meeting (or anything similar for that fact of the matter) during the course of the first cold call. Even if a prospect expresses interest, you can only go so far so do not push your luck. Go for sales when you’ve established a greater level of contact with your prospects and when they’ve opened up to you about their company’s current issues and when they feel confident to trust your recommendations and offered solutions. Once that’s been established, then you can proceed to pursuing them as a B2B lead and to get a sale.

Keep these marketing tips in mind when you have a telemarketing campaign. Get a good telemarketing list and see how these tips affect how your campaign flows and works.